But what if networking didn’t have to feel that way? What if you could make genuine connections that fuel your business growth without the discomfort of forced interactions and sleazy tactics?
That’s exactly what my guest on this episode of Her Business Elevated is here to show us. Melissa Snow, a business relationship strategist, shares her wisdom on how to network like a human—not a salesy weirdo.
Who Is Melissa Snow?
Melissa Snow is a business relationship strategist and the founder of Powerful Women Rising LLC. Over the years, she’s built three successful businesses and now helps female entrepreneurs thrive through networking strategies that focus on authenticity, integrity, and building meaningful connections.
Her mission is simple: to show business owners that networking isn’t about pitching or making a sale—it’s about creating real relationships that support your business growth. Through her community and virtual speed networking events, Melissa helps women from all over the world connect in a way that feels good, natural, and effective.
But networking wasn’t always an easy thing for Melissa. Like many introverts, she struggled with the idea of throwing herself into uncomfortable situations just to get ahead in business. But once she realized that the key to sustainable growth was relationships, she set out to teach other entrepreneurs how to network in a way that doesn’t feel forced or disingenuous.
Networking Doesn’t Have to Be Awkward
For many entrepreneurs, networking can feel like a necessary evil. We know it’s important to build relationships, but the process often feels unnatural. Whether you’re attending an event where you have to awkwardly introduce yourself to strangers or feeling the pressure to pitch your business right away, it can be hard to break through the discomfort.
Melissa shared a simple truth: Networking, when done authentically, doesn’t have to be awkward. In fact, it can be one of the most natural and enjoyable ways to grow your business.
Here’s how:
1. Network Like a Human
One of the main reasons networking feels so awkward is that we’re focused on what we want—leads, sales, or clients—instead of who we’re talking to. When you approach networking with the mindset of trying to “sell yourself” or “get something out of it,” you end up creating a transactional conversation rather than a real connection.
Melissa’s advice? Network like a human, not a salesy weirdo. Approach every conversation with the intention of genuinely getting to know the other person and seeing how you can help each other, rather than focusing solely on what you can get from them.
2. Try Different Formats and Events
As an introvert, I totally understand how draining it can feel to go to a traditional networking event where you’re expected to mingle and “sell yourself” to anyone who’ll listen. But here’s the thing: not all networking events are created equal. Some are more structured and give you a clear agenda, which can help take the guesswork out of the interaction. Others are informal, where you have to approach strangers and make small talk.
Melissa suggests trying different formats and styles of networking until you find what works for you. If you don’t like large, unstructured events, there are plenty of smaller, more intimate networking groups or virtual events that may feel more comfortable. Once you find a format that works, you’ll feel more confident and energized when networking.
3. Leverage Your Introversion
Being an introvert isn’t a disadvantage when it comes to networking—it’s actually an advantage. Introverts are often more reflective and skilled at forming deep, meaningful connections because they tend to listen more attentively and think before speaking.
However, that doesn’t mean you won’t need to push yourself out of your comfort zone. Melissa recommends bringing a “wing woman” or a friend along to events, especially when you’re just starting out. Having someone who is more extroverted can help you break the ice and make those first few connections. You don’t have to do it all on your own. This is one of her networking tips that truly resonates with me the most!
4. Quality Over Quantity
We often get caught up in the idea of meeting as many people as possible at networking events. But the truth is, it’s not about the number of connections you make—it’s about the quality of those connections. Instead of trying to talk to everyone in the room, focus on building deeper relationships with a few key individuals who align with your business values and goals.
If you’re creating content for your business or personal brand, you should be doing the same. Focus on building an engaged community, rather than just chasing likes and follows. Authentic engagement is what leads to long-term business growth, not vanity metrics.
Melissa’s Virtual Speed Networking Events (& gain strides with her networking tips!)
One of the coolest things Melissa offers is virtual speed networking events, where entrepreneurs can make connections in a fun and structured way. Think of it as speed dating for business—but without the awkward pressure. During these events, participants are split into small groups and given prompts to discuss, which helps break the ice and fosters deeper conversations.
What makes these events especially valuable is that they allow you to connect with entrepreneurs from around the world, providing fresh perspectives, resources, and ideas that you might not get from local events. If you’ve never tried a virtual networking event, I highly recommend giving one a go—Melissa’s events sound like a game-changer for anyone looking to network authentically.
How to Create Content That Builds Authentic Engagement
Creating content that resonates with your audience and builds authentic relationships is a crucial part of growing your business. But in today’s world, it can be easy to get caught up in the hustle of likes, follows, and shares.
Instead of focusing on the immediate payoff, like making a sale, focus on delivering real value to your audience. Melissa emphasizes that when creating content, it’s essential to come from a place of authenticity and integrity. Share your experiences, tips, and knowledge in a way that genuinely helps others.
This kind of content will attract the right people to your brand and foster real connections. Whether it’s on social media, your website, or through email newsletters, the goal is to create content that speaks to your audience’s needs and resonates on a personal level.
Melissa’s Recommended Resources
If you’re looking for more insights into building relationships and networking authentically, here are some resources Melissa recommends:
- The Introvert’s Edge by Matthew Pollard: This book provides strategies for introverts to succeed in networking and business without compromising their authentic selves.
- What’s In It for Them by Joe Polish: A great read for learning how to approach networking from a place of genuine interest in others, rather than focusing on what you can get out of it.
- Powerful Women Rising Podcast: Melissa’s podcast, where she dives into all things networking, business growth, and relationship-building with expert interviews and solo episodes.
Final Thoughts
Networking doesn’t have to be intimidating or uncomfortable. By focusing on building authentic relationships, approaching events in a way that feels natural to you, and creating content that connects on a deeper level, you can network like a true human—not a salesy weirdo.
Take it from Melissa—business growth doesn’t come from just collecting business cards or followers. It comes from creating real, meaningful connections with people who share your values, goals, and vision.
If you’re ready to take your networking to the next level and build stronger connections in your business, I encourage you to check out Melissa’s virtual speed networking events and follow her work at Powerful Women Rising. She’s got the networking tips you need!
And hey, if you’re looking for more ways to grow your business through authentic content and strategy, feel free to book a coffee chat with me! Let’s map out a plan to help you build your brand the right way.
Connect with Melissa for more networking tips
Website: Powerful Women Rising and …
Join a Virtual Speed Networking Event: Use the promo code “FIRSTTIME” for a free first event!
Links to check out:
- 80. How to Become a Micro-Influencer and Leverage Your Personal Brand as a Solopreneur - April 21, 2025
- 79. Establishing Influence Online: Becky Robinson on Thought Leadership and Purposeful Impact - April 5, 2025
- 78. The Dark Side of Solopreneurship: Dealing with Loneliness & Self-Doubt (Solopreneur Tips) - March 21, 2025
