Listen to “HBE19:How To Be Truly Authentic With Your Audience” on Spreaker.

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Staying Authentic With Your Audience

  • People need other people who understand. As an entrepreneur, it’s important to realize that you are helping your clients by understanding their needs and addressing them.
  • When we’re authentic and transparent we connect with our audience on a deeper level.
  • Being authentic and truly being yourself builds your credibility.

How to be more authentic

  • Stop separating business from your personal life. Let them coexist.
  • Stop being a perfectionist. Free yourself to be yourself by showing your strengths and weaknesses.
  • Connect with those who are different than you and not part of your tribe. Acknowledge cultural nuances you don’t understand and be open and willing to try to understand.


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