As a content creator or business owner, one of the most exciting (and sometimes overwhelming) parts of building your brand is deciding what kind of content to create. With so many options available—blogging, podcasting, video, and more—how do you choose the content type that best suits your strengths, passions, and audience?
Well, today, I’m here to simplify that decision for you. Whether you’re just starting out or ready to refine your strategy, this post will guide you in selecting the content type that aligns with your goals and helps you create with ease and confidence.
Oh, and before we dive in, if you’ve been feeling a little lost after the TikTok ban, I’ve got a recent video on my YouTube channel about what I’ve decided to do next. It’s packed with tips for navigating big content shifts. Check it out after you finish reading this post!
Grab your coffee or tea, and let’s talk content types. ☕
Watch the video…
Why Your Content Type Matters
Your content type is the foundation of your online presence. It’s the main way you communicate with your audience, share your expertise, and build trust. Choosing the right one is critical because:
- It Keeps You Consistent: When you love what you’re doing, it’s easier to show up regularly.
- It Showcases Your Strengths: Playing to your natural talents allows you to create content that feels authentic.
- It Fits Your Lifestyle: Your content type should work with your schedule, not against it.
Let’s break it down and figure out which content type might be your best fit.
Start with What You Love
The best content type is the one you actually enjoy creating. If content creation feels like a chore, it’s going to be tough to stay consistent.
Are You a Writer?
If you love expressing yourself through words, blogging might be your perfect starting point. Blogging allows you to share detailed thoughts, write in-depth tutorials, and tell stories. Plus, written content is evergreen—your blog posts can generate traffic for years to come.
Here are a few ways writers can expand their content:
- Repurpose blog posts into Instagram captions.
- Create newsletters to connect with your audience.
- Write eBooks or guides based on your expertise.
Do You Love to Talk?
Maybe you’re a natural conversationalist who thrives on expressing ideas out loud. If so, podcasting might be your thing. Podcasts are fantastic for sharing stories, teaching, and connecting with your audience on a deeper level.
Podcasting also gives you the freedom to create on the go. You don’t need to be camera-ready—just grab a mic and start recording.
Are You a Visual Person?
If you light up in front of the camera or enjoy creating visual stories, video content is calling your name. Whether it’s YouTube, Instagram Reels, or TikTok, video content allows you to showcase your personality and connect with your audience in a dynamic way.
Think About Your Audience
Once you’ve narrowed down what you love, it’s time to consider your audience. Where do they hang out? What type of content do they enjoy consuming?
For example:
- If your audience loves quick tips and visuals, Instagram or YouTube might be the best platforms for you.
- If they prefer in-depth guides and educational content, blogging could be a better fit.
- For listeners who enjoy multitasking, podcasting is a fantastic way to meet them where they are.
Pro Tip: Even though TikTok was temporarily banned, t’s important to pivot instead of panic. Many creators, myself included, are turning to YouTube Shorts and Instagram Reels as alternative platforms to share bite-sized video content.
Experiment with Different Formats
If you’re feeling unsure about committing to one content type, don’t be afraid to experiment! The beauty of content creation is that you can try new things, evaluate what works, and refine your strategy as you go.
Here are a few ways to test the waters:
- Start with a blog post and repurpose it into a podcast episode.
- Record a short video and see how your audience engages with it.
- Take snippets from your podcast and turn them into Instagram Reels or stories.
Experimentation allows you to discover what feels good and resonates with your audience.
Consider Your Resources
Your budget and available tools can play a big role in determining your content type. Here’s a quick breakdown of what’s needed for each:
Blogging:
- Low Cost: A domain name and hosting plan are enough to get started.
- Tools to Try: WordPress, Squarespace, or Wix for blogging platforms.
Podcasting:
- Moderate Investment: A microphone, recording software, and hosting service are essential.
- Tools to Try: Blue Yeti for microphones and Adobe Audition or Audacity for editing.
Video:
- Higher Investment: While you can start with your phone, you may eventually want better lighting, a good camera, and editing software.
- Tools to Try: Ring lights, Canva for thumbnails, and CapCut for editing.
Remember, you don’t need all the bells and whistles to get started. Use what you have, and upgrade as your content grows.
Align with Your Goals
Your content type should align with your short- and long-term business goals.
- Want to build an email list? Blogging and newsletters are great for capturing leads.
- Need to build trust quickly? Videos help your audience see and hear you, making you more relatable.
- Want to reach a multitasking audience? Podcasts are perfect for people who like to listen while they work, commute, or exercise.
Think about what you want to achieve and choose the content type that will help you get there.
A Note About Time Management
If you’re juggling a busy life, your content type should fit into your schedule. Here are some examples:
- Blogging: Ideal for those who prefer to work quietly and at their own pace.
- Podcasting: Great if you’re on the go and want to record without being on camera.
- Video: Perfect for creators who have dedicated time to plan, film, and edit.
For me, podcasting has been a lifesaver because I can record episodes when it’s quiet at home. But with the recent TikTok ban (and comeback) I’ve also been focusing on YouTube Shorts, which allow me to share quick, impactful messages without taking up too much time.
Your Next Steps
- Reflect on your strengths and passions. What content type excites you the most?
- Consider your audience’s preferences. Where do they spend their time?
- Experiment with one content type this week. Don’t overthink it—just start!
- Check out my video on how I’m navigating changes in the content world, including my response to the TikTok ban.
Final Thoughts
Choosing your content type doesn’t have to be overwhelming. Start with what feels right, experiment along the way, and don’t be afraid to pivot when needed.
Remember, your content is an extension of you. It should reflect your heart, your story, and your passion. Whether it’s through writing, speaking, or showing up on camera, your voice matters—and your audience is waiting for you to show up.
I’d love to hear from you! What content type are you leaning toward? Leave a comment or send me a DM on Instagram. Let’s keep the conversation going!
Until next
