Blog & Videos

My Blog- Her Business Elevated

Welcome to the Her Business Elevated Blog—a dedicated space where women entrepreneurs and creatives find inspiration, insights, and practical tips to elevate their businesses. From content marketing strategies to SEO, podcasting tips, and beyond, this blog provides actionable advice to help you grow your brand, connect with your audience, and achieve sustainable success. Join me as I explore the latest trends and essential tools to support your journey in business and content creation.

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86. Building a Bold Brand Identity That Lasts with Christi Cooper

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84. Streamline Your Systems: How Jackie Klein Uses HoneyBook to Help Solopreneurs Simplify and Scale

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83. Hormones & Hustle: Navigating Business in the Midlife Transition with Vika Teicher

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82. Navigating the Fear of Rejection in Business

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Blogging Confidence: How to Show Up Boldly and Share Your Voice

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81. You’re the Brand. Now Lead Like It.

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80. How to Become a Micro-Influencer and Leverage Your Personal Brand as a Solopreneur

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79. Establishing Influence Online: Becky Robinson on Thought Leadership and Purposeful Impact

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78. The Dark Side of Solopreneurship: Dealing with Loneliness & Self-Doubt (Solopreneur Tips)

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Starting Your Own Podcast: Overcoming Fear and Hitting Record

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Gratitude In Business

Gratitude In Business

What exactly is gratitude in business? Most of us are aware how just being even a bit grateful for the things we have in life can make us better...

My Latest Reads for Mompreneurs

My Latest Reads for Mompreneurs

Hey there, friends! I’ve been diving into some incredible books lately, and I couldn’t wait to share them with you. As a solopreneur and mompreneur...

My Latest on YouTube

Ever wondered why some podcasts instantly capture your attention — and keep you listening to the very end? In this episode, I sit down with Aurora Winter, award-winning author, media coach, and former TV producer, to unpack the neuroscience of communication and how you can use it to make your podcast unforgettable. We talk about how to trigger curiosity, tell stories that stick, and turn your words into wealth — literally. Aurora shares practical ways to repurpose your podcast content into books, courses, and other income streams while keeping your authenticity front and center. If you’re ready to level up your storytelling, grow your platform, and make a lasting impact with your voice — this episode is your blueprint. visit Aurora at: https://www.aurorawinter.com/ and http://www.samepagepublishing.com ☕ Ready to take your podcast from idea to impact? Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard. 👉 Schedule your session now! 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/ Contact us for your Podcast Coaching Book your podcast audit- https://websuccesscoach.systeme.io/podcast-audit-sales Leave me a Message! -  My speakpipe (pink tab on right side of the screen)- http://www.soulpodcasting.com ►Podcast Agency and Podcast Coach for CEOs- http://www.soulpodcasting.com ►Content Strategy for Solopreneurs: http://www.herbusinesselevated.com ►Instagram: @soulpodcasting and @demetriazinga ►Email: websuccesscoach@gmail.com ❤❤❤ WHO AM I? I'm Demetria, Content Strategist, Podcast Coach & Podcast Agency Founder & CEO of Soul Podcasting Collective. Join me for tips and strategies on content creation, podcasting, marketing, and branding for your business. #podcastcoach #podcastagency #podcasting #content strategy #content coach #digitalmarketing #mompreneur #solopreneur
How to Keep Listeners Hooked: Neuroscience Secrets for Podcasters with Aurora Winter
Ever wondered why some podcasts instantly capture your attention — and keep you listening to the very end? In this episode, I sit down with Aurora Winter, award-winning author, media coach, and former TV producer, to unpack the neuroscience of communication and how you can use it to make your podcast unforgettable. We talk about how to trigger curiosity, tell stories that stick, and turn your words into wealth — literally. Aurora shares practical ways to repurpose your podcast content into books, courses, and other income streams while keeping your authenticity front and center. If you’re ready to level up your storytelling, grow your platform, and make a lasting impact with your voice — this episode is your blueprint. visit Aurora at: https://www.aurorawinter.com/ and http://www.samepagepublishing.com • ☕ Ready to take your podcast from idea to impact? Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard. 👉 Schedule your session now! (https://faithmedia.hbportal.co/public/68826fcd0100910026312c89) • 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/ • Contact us for your Podcast Coaching (https://soulpodcasting.com/services) • Book your podcast audit- https://websuccesscoach.systeme.io/podcast-audit-salesLeave me a Message! -  • My speakpipe (pink tab on right side of the screen)- http://www.soulpodcasting.com Music courtesy of Epidemic Sound: https://www.epidemicsound.com/track/unGUrKA8DC/
82. How to Keep Listeners Hooked: Neuroscience Secrets for Podcasters with Aurora Winter
In this quick, bite-sized episode, I’m answering a listener question about how to create the right podcast setup when you’re just starting out. I’ll walk you through exactly what I use in my own recording space—yes, including my good ol’ trusty Blue Yeti microphone, a simple foam box, and a pop filter I grabbed on Amazon. It’s not the most high-end setup by industry standards, but it works beautifully and proves you don’t need expensive gear to produce quality sound. You’ll hear my best advice for choosing the right mic, setting up your recording environment (even if it’s just your closet!), and picking software that makes recording easy—not overwhelming. I’ll also share my philosophy on why consistency matters more than complexity and how to build a podcast setup that feels sustainable, soulful, and aligned with your creative flow. In this episode, you’ll learn: • How to choose your first podcast microphone without overspending • Why your environment matters more than your equipment • My simple, beginner-friendly podcast setup formula • How I record my own episodes using affordable tools • The mindset shift every new podcaster needs before hitting recordWhether you’re brand new to podcasting or finally ready to upgrade your workflow, this episode will help you start smart, sound great, and keep your process simple enough to stay consistent. • -- • ☕ Ready to take your podcast from idea to impact? Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard. 👉 Schedule your session now! (https://faithmedia.hbportal.co/public/68826fcd0100910026312c89) • 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/ • Contact us for your Podcast Coaching (https://soulpodcasting.com/services) • Book your podcast audit- https://websuccesscoach.systeme.io/podcast-audit-salesLeave me a Message! -  • My speakpipe (pink tab on right side of the screen)- http://www.soulpodcasting.com Music courtesy of Epidemic Sound: https://www.epidemicsound.com/track/unGUrKA8DC/
81. Podcast Setup for Beginners
In this episode, I’m pulling back the curtain on what podcast growth really looks like in 2025. From reworking my SEO titles (yes, I’m still tackling them one by one) to doubling down on the social platforms I actually enjoy, I’ll share the strategies that feel both sustainable and effective for long-term podcast growth. I also talk about my “mini podcast tour” this past summer, why I’m circling back to YouTube Shorts, and how AI supports my workflow without ever replacing the soul of my brand. Plus, I’ve got thoughts on the latest industry report from PodMatch—and what it means for indie podcasters like us who are focused on real, steady growth. Somewhere in there, I’ll also share an old stat that reminded me why small beginnings matter more than you think. //Links I shared on this episode: • Episode 79- https://podcasts.apple.com/us/podcast/79-lets-talk-about-your-podcast-voice/id1657879891?i=1000729132826 • Episode 70- https://soulpodcasting.com/julie-marty-pearson/ • Guest Interviews I Appeared on- https://soulpodcasting.com/media/ • Leadership and Success Podcast with Bob Zinga- https://www.leadershipandsuccesspodcast.com/ • My speakpipe (pink tab on right side of the screen)- http://www.soulpodcasting.com • Launch confidently podcasting checklist- https://soulpodcasting.com/resources/ • ☕ Ready to take your podcast from idea to impact? Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard. 👉 Schedule your session now! (https://faithmedia.hbportal.co/public/68826fcd0100910026312c89) • 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/ • Contact us for your Podcast Coaching (https://soulpodcasting.com/services) • Book your podcast audit- https://websuccesscoach.systeme.io/podcast-audit-salesMusic courtesy of Epidemic Sound: https://www.epidemicsound.com/track/unGUrKA8DC/
80. Podcast Growth Hacks: How I Actually Grew My Podcast in 2025
Ever wondered if you’re really using your true voice behind the mic? In this quick encouragement episode, I’m sharing what it really means to “find your podcasting voice” — and why it has less to do with sounding perfect and more to do with sounding like you. I’ll talk about the messy beginnings, the confidence that grows over time, and how to lean into your natural style so your show connects on a deeper level. Plus, I’ll share a little behind-the-scenes about my experience as a judge for the Women Who Podcast Awards this summer, and why it reminded me just how powerful every voice in this space truly is. • Book your podcast audit here (https://soulpodcasting.com/podcast-audit/) • ☕ Ready to take your podcast from idea to impact? Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard. 👉 Schedule your session now! (https://faithmedia.hbportal.co/public/68826fcd0100910026312c89) • 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/ • Contact us for your Podcast Coaching (https://soulpodcasting.com/services) Music courtesy of Epidemic Sound: https://www.epidemicsound.com/track/unGUrKA8DC/
79. Let’s Talk About Your Podcast Voice
In this episode, I sit down with Yousef “Mista Yu” Marshal — a multi-hyphenate storyteller, minister, and podcasting powerhouse who turned his life pivots into a movement. From growing up in Brooklyn to launching a media brand with multiple shows, Yousef shares how faith, accountability, and purpose shaped his voice behind the mic. We talk about breaking out of introversion, building authentic community, and why podcasting is more than content — it’s a calling. Check out what Mista Yu has to offer at https://theycallmemistayu.buzzsprout.com/ ►Podcast Agency and Podcast Coach for CEOs- http://www.soulpodcasting.com ►Content Strategy for Solopreneurs: http://www.herbusinesselevated.com ►Instagram: @soulpodcasting and @demetriazinga ►Email: websuccesscoach@gmail.com ❤❤❤ WHO AM I? I'm Demetria, Content Strategist, Podcast Coach & Podcast Agency Founder & CEO of Soul Podcasting Collective. Join me for tips and strategies on content creation, podcasting, marketing, and branding for your business. #podcastcoach #podcastagency #podcasting #content strategy #content coach #digitalmarketing #mompreneur #solopreneur
Hey Introvert… The World Needs Your Story, with Mista Yu
In this episode, I sit down with Yusef “Mista Yu” Marshal — a multi-hyphenate storyteller, minister, and podcasting powerhouse who turned his life pivots into a movement. From growing up in Brooklyn to launching a media brand with multiple shows, Yusef shares how faith, accountability, and purpose shaped his voice behind the mic. We talk about breaking out of introversion, building authentic community, and why podcasting is more than content — it’s a calling. Check out what Mista Yu has to offer at https://theycallmemistayu.buzzsprout.com/ • Book your podcast audit here (https://soulpodcasting.com/podcast-audit/) • Check out episode 54: Podcasting as a Strategic Brand Asset (https://soulpodcasting.com/brand-asset/) • ☕ Ready to take your podcast from idea to impact? Book a Coffee Chat with me! Let’s get clear on your vision and make your voice heard. 👉 Schedule your session now! (https://faithmedia.hbportal.co/public/68826fcd0100910026312c89) • 🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/ • Contact us for your Podcast Coaching (https://soulpodcasting.com/services) Music courtesy of Epidemic Sound: https://www.epidemicsound.com/track/unGUrKA8DC/
78. Hey Introvert… The World Needs Your Story, Podcasting with Mista Yu
In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you’ve ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/ ---  💌 Stay Connected With Me: -Website: HerBusinessElevated.com (https://www.herbusinesselevated.com) -Podcast Agency: SoulPodcasting.com (https://www.soulpodcasting.com) -Instagram: @demetriazinga (https://www.instagram.com/demetriazinga) and @soulpodcasting (http://instagram.com/soulpodcasting) 🙏 If You Loved This Episode... I’d be so grateful if you left a rating and review on Apple Podcasts. Your feedback helps other purpose-driven women find this podcast—and I love hearing what’s resonating with you! You Can Also Support My Podcast This Way- Buy Me a Coffee (https://buymeacoffee.com/demetriazinga) Thanks! See ya next time :-)
86. Building a Bold Brand Identity That Lasts with Christi Cooper
In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you’ve ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/ ►Podcast Agency and Podcast Coach for CEOs- http://www.soulpodcasting.com ►Content Strategy for Solopreneurs: http://www.herbusinesselevated.com ►Instagram: @soulpodcasting and @demetriazinga ►Email: websuccesscoach@gmail.com ❤❤❤ WHO AM I? I'm Demetria, Content Strategist, Podcast Coach & Podcast Agency Founder & CEO of Soul Podcasting Collective. Join me for tips and strategies on content creation, podcasting, marketing, and branding for your business. #podcastcoach #podcastagency #podcasting #content strategy #content coach #digitalmarketing #mompreneur #solopreneur
Building a Bold Brand Identity That Lasts with Christi Cooper
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