Who Is Becky Robinson?
Becky Robinson is the founder and CEO of Weaving Influence, a full-service digital marketing and public relations agency dedicated to helping thought leaders and authors amplify their voices, grow their brands, and increase their visibility. With a passion for service-driven leadership, Becky has guided countless clients in elevating their platforms through strategic content, community engagement, and authentic online presence. In April 2022, she published her debut book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, with Berrett-Koehler Publishers. The book delivers a powerful framework for expanding influence, cutting through the digital noise, and building meaningful community connections. Reach was honored with the 2023 Axiom Business Book Award in the Advertising/Marketing/PR category, solidifying Becky’s status as a leading voice in the world of thought leadership and digital strategy.
Meet the Woman Behind the Mission
Before we talk strategy, let’s get personal. Our guest is not only an accomplished entrepreneur, digital marketing strategist, and author, but also a mother, wife, and joyful lover of life’s simple pleasures.
When asked to introduce herself, she shared about the things that bring her joy — family, nature walks, quiet mornings with coffee, and meaningful conversations. These grounding experiences keep her connected to her values, which deeply inform the work she does every day. Her story is a powerful reminder that success isn’t just about professional wins — it’s also about alignment with your purpose and passions.
The Accidental Agency: Starting With Values
When Becky Robinson founded Weaving Influence, she didn’t have years of agency experience or a blueprint for how to build a marketing firm. In fact, she admits she didn’t even know what an agency was supposed to be. But instead of seeing that as a limitation, she saw it as freedom.
“I think in some ways maybe that was a benefit,” she said, “because I could start with my own values and build an agency around them.”
From the very beginning, Becky envisioned a business that would reflect her personal priorities: flexibility, generosity, and community. As a working mom, she wanted to create a company where other women—especially other working mothers—could thrive, both at work and at home. Generosity also played a huge role. Becky knew she wanted to run a profitable business, but never at the expense of her desire to be kind, to share knowledge freely, and to show up with an open heart.
This value-first approach laid the foundation for Weaving Influence’s growth and reputation. And it’s also what has made Becky a standout figure in the world of digital marketing and thought leadership.
From Dreamer to Author: The Birth of Reach
A writer at heart, Becky always dreamed of publishing a book. Working with authors through her agency gave her an insider’s look at the publishing industry—the triumphs and the challenges—and it only deepened her desire to write her own.
“I felt like I was viewing my dream from a distance,” she explained. “Deep down I knew that someday I wanted the chance to write a book myself.”
That dream became a reality with the release of her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, published by Berrett-Koehler in 2022. More than just a business card or calling card, Reach is a strategic, heartfelt guide for anyone wanting to expand their influence online.
Why write Reach? For Becky, the reasons were both personal and professional. She wanted to scale her ideas and make them accessible to a broader audience—particularly those who might never have the opportunity to work with her one-on-one. She also wanted to build deeper empathy for her clients. Experiencing the full writing and publishing journey herself helped her connect more meaningfully with the authors she supports.
And then, of course, there was that dream: to walk into a bookstore and see her name on a shelf. And yes—she made it happen. From Barnes & Noble to independent bookstores and even airport retailers, Reach found its place in the world. It also earned the 2023 Axiom Business Book Award in the Advertising/Marketing/PR category, cementing Becky’s position as a leading voice in the industry.
The Impact of Publishing on Business
If you’re wondering whether writing a book can actually move the needle for your business, Becky is living proof that it can.
Since publishing Reach, she’s experienced tangible growth—not just in revenue, but in how prospects connect with her message.
“When people read your book, they can immediately tell whether your values and approach are a good match,” she explained. “You create a common language. People can opt in or out based on who you really are.”
That alignment between personal values and professional offerings is at the core of Becky’s approach to thought leadership. Her book became more than just a tool—it became a powerful filter and magnet, attracting the right clients and opportunities. The clarity of voice and message that comes from writing a book, she says, creates a level of credibility that simply can’t be faked.
What Is Thought Leadership, Really?
In a crowded digital world, “thought leadership” often gets tossed around casually. But Becky offers a more grounded, intentional definition. Thought leadership, she explains, is not about chasing followers or going viral. It’s about showing up consistently with value, building trust, and making a difference.
In Reach, Becky introduces four commitments that are essential to building thought leadership online: Value, Consistency, Longevity, and Generosity. These pillars serve as both a mindset and a roadmap for anyone wanting to make an impact online.
Let’s break them down:
1. Value
Thought leadership begins with value. What are you offering that helps, educates, or inspires others?
This doesn’t always mean original content. As Becky shared, value can also come through the connections you create and the conversations you foster. “It starts with the choice to show up in a meaningful way,” she said.
Whether you’re writing blogs, hosting a podcast, speaking on stages, or posting to social media—your audience should walk away feeling like they gained something valuable.
2. Consistency
If you want to be seen as a trusted voice in your industry, consistency is non-negotiable.
Becky emphasized that consistency doesn’t mean doing the same thing forever. It’s about consistently showing up. Whether you change platforms, formats, or topics, the key is to keep delivering and engaging over time. “People come to rely on you,” she said. “They know what you bring to the table.”
3. Longevity
Becky’s own journey is a testament to the power of staying the course. With over a decade of agency leadership and a book that came ten years into her business journey, her success didn’t happen overnight.
Thought leadership is a long game. You don’t have to have it all figured out at the start—but the willingness to stay in the game matters. Each step builds momentum.
4. Generosity
True thought leaders are generous with their knowledge, their time, and their hearts.
For Becky, generosity has always been a core business value. And it shines through in everything she does—from sharing practical insights to lifting up other voices. Being generous creates trust and fosters community. And in the long run, it builds a reputation that outlasts trends and algorithms.
Final Thoughts: Thought Leadership That Matters
Becky Robinson’s story reminds us that thought leadership isn’t reserved for influencers with massive platforms or founders with MBAs. It’s for anyone willing to share their story, show up with value, and commit to the long haul.
By leading with values, staying consistent, and choosing generosity, Becky has built a thriving business—and helped countless others do the same.
If you’ve ever wondered whether you have what it takes to grow your influence and build an audience around your message, let Becky’s journey inspire you. You don’t have to know it all from the start. You just have to start—and stay true to who you are.
And if you’re ready to take the next step, Reach is a must-read guide to navigating your own path to visibility, impact, and legacy.
Want to take your thought leadership to the next level?
Start by reflecting on what you uniquely offer the world. Then, choose one way to start showing up. Whether it’s a blog, podcast, or social post — your voice matters.
Because real influence isn’t built overnight. It’s built one valuable, authentic connection at a time.
Connect with Becky and her team
Website: Weaving Influence and on LinkedIn
Book: Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
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