87. Divine Redirection – When God Rewrites Your Business Plan

Hey beautiful soul — it’s Demetria here.

If you’ve been around my corner of the internet for any length of time, you know I love supporting women entrepreneurs. It’s been my passion and purpose for nearly two decades. Whether through my YouTube videos, the Her Business Elevated Podcast, or the countless coaching calls with women building dreams from their laptops and kitchen tables — empowering solopreneurs to show up boldly has been the heartbeat of my work.

Listen to the podcast here…

Listen to “87. Divine Redirection – When God Rewrites Your Business Plan” on Spreaker.

Table of Contents

The Road Before Her Business Elevated

Before Her Business Elevated ever existed, before Mompreneurs in Heels, before I knew anything about branding or content calendars or launch strategies, there was a spark.

Back in 2004, I caught a vision of what business online could mean for my life. Flexibility. Freedom. Creativity. A way to make income while showing up fully as a wife and a mother.

I didn’t have the perfect strategy. I didn’t have a business model laid out. What I did have was a strong belief that I could build something that mattered.

That belief turned into Mompreneurs in Heels in 2016 — a platform focused on helping mothers navigate entrepreneurship while still being present in the most important moments of their children’s lives.

Then in 2021, Her Business Elevated emerged. The audience widened. The message expanded. It became a space to uplift every woman entrepreneur determined to improve her business plan and carve out success on her own terms.

And now, the journey continues with Soul Podcasting — the next expression of how God is leading me to amplify the voices and stories that truly need to be heard.

This shift didn’t happen overnight. It has been developing quietly in the background as God redirected my focus. My passion for podcasting has grown stronger, not only as a tool for content but as a powerful foundation for personal transformation and leadership.

Why This Season is Different

Here’s the truth: I cannot continue building what no longer aligns with where God is leading me.

Her Business Elevated has been a rich, beautiful chapter of my life and career. But I cannot cling to a chapter I have outgrown just because it feels familiar. I owe myself more than that. I owe my purpose more than that.

Faith and Business: A Relationship Worth Discussing

I have always believed that faith belongs in the conversation about business — even when it isn’t spoken aloud in every episode or blog post.

Because faith is the reason I started. Faith is the reason I’m still here.
And faith is the reason I can make changes when everything inside me wants to cling to comfort.

I have learned that God does not call us to smaller dreams. He calls us to deeper alignment.

And alignment sometimes looks like:

Ending a project you once loved
Pivoting toward an entirely new market
Adjusting your business plan even if you invested years into the current one
Allowing your identity to shift as you grow

That is not a sign of failure. It is evidence of obedience.

If You Are Also in a Transition Season

I want to share a few key lessons I’m carrying into this next chapter. My hope is that you’ll take these to heart as you navigate your own growth:

1. Do not ignore the internal shift

When your passion changes direction, there is always a reason. If God is pulling you away from what you are comfortable with and toward what feels unknown, don’t silence that voice. Pay attention to what excites you. Pay attention to what drains you. Pay attention to what keeps showing up in your thoughts and prayers.

2. Give yourself permission to revise your business plan

You can invest years into something and still be called to change it. That does not make the investment a waste. It makes it a foundation. Every experience prepares you for what’s next. You are not required to stick with a plan that no longer serves the mission.

3. You do not need to see the entire staircase

Faith doesn’t give you the final blueprint. It gives you the next step. I don’t have a huge agency yet. I don’t have a large roster of editing clients. But I have a clear calling: coach podcasters through storytelling, strategy, and alignment. I’m willing to build slowly. You can too.

4. Rest is part of the assignment

Productivity culture has lied to us. Rest is not falling behind. Rest is preparing for what’s ahead. Taking a break from a podcast or closing a business program temporarily does not mean you’re done. It means you are recalibrating and rebuilding stronger.

What’s Ahead for Her Business Elevated and Soul Podcasting

Her Business Elevated is not disappearing. It is simply going to rest. I still have one more interview to share and then a final episode before the podcast break.

Meanwhile, Soul Podcasting will become my primary focus as I pour into coaching, mentoring, and supporting podcasters directly. I may not be running a full agency with a large staff yet. That will come in time. For now, coaching is where I can make the greatest impact and show up most authentically.

If you have been loyal to Her Business Elevated, if you have listened, shared, taken notes, or applied what you learned — I am so deeply grateful. This journey has been rich because you have been a part of it.

My invitation is simple: join me as I continue the mission through Soul Podcasting. The purpose is the same — elevating your business, your voice, and your influence — just through a new focus.

Final Encouragement

Your purpose does not shrink when you pivot. Your identity does not diminish when you shift direction. You are not less because your path is changing.

You are evolving.

And if you feel a transition happening in your life or business, take a breath and remind yourself that God is not confused. He is unveiling the next step at the perfect time. Release the fear. Release the guilt. Lean into what is calling you forward.

I am stepping into my next chapter with confidence and peace.
I pray you will do the same.

We are allowed to change.
We are allowed to grow.
We are allowed to rewrite the business plan.

And the best part is this: the story is not over.

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Demetria

Content Strategist for Today's Busy Solopreneur at Her Business Elevated: Faith Media

Demetria is CEO and founder of a podcast agency and enjoys teaching content strategy to creatives and solopreneurs. As a content strategist, she aims to help the solopreneur and small business turn their profitable passion into a plan of action.