69. Why I Don’t Copy Other Creators: The Secret to Authentic Success

Hey, my friends! Today, we’re diving into something near and dear to my heart: finding your unique voice as a content creator. In a world where everyone and their grandma is creating content, how do you stand out without trying to copy someone else? Simple—you lean into being unapologetically YOU.

Let’s break it down step by step. By the end of this, you’ll know exactly how to uncover your voice, connect with your audience, and create content that feels natural and genuine.

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1. Know Your Why

First things first: why are you here? I mean, really—what keeps you showing up to create content, even on the days it feels hard? Trust me, this is the foundation of everything.

When I started over 20 years ago, I had to dig deep and figure out my why. Spoiler alert: it wasn’t about chasing views or making six figures every month. My why is about helping people—empowering my audience to grow their businesses through content strategies that work for them. That’s what drives me.

Take a moment to define your why. It’s not about the money or the metrics—it’s about the impact. Write down your mission statement. Here’s a formula to get you started:

• I help [your target audience] do [the benefit you provide] by [your unique approach].

For example:

• “I help small businesses succeed through SEO strategies without relying on ads.”
• “I empower creatives and solopreneurs to build profitable brands with content that connects.”

Once you’ve nailed your why, it becomes your compass, guiding every piece of content you create.

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2. Know Your Audience

The second piece of the puzzle? Knowing who you’re talking to. Your audience is at the heart of your content. The better you understand them, the easier it becomes to serve them.

Ask yourself:

• What are their struggles?
• What keeps them up at night?
• What solutions are they searching for?

One of the best tools I’ve used is creating a customer avatar—a detailed profile of my ideal audience member. For me, it’s usually a creative woman, maybe a solopreneur or a mompreneur, navigating the challenges of running a business while balancing life. I think about her every time I create content.

If you haven’t done this yet, take some time to describe your ideal audience member in detail. Picture them in your mind or even give them a name. This clarity will make your content feel more personal and relatable.

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3. Embrace Your Personality

Now, let’s talk about what makes you truly unique: your personality.

There’s only one you, and that’s your secret sauce. It’s easy to look at creators like Amy Porterfield or Marie Forleo and think, “I should be more like them.” (Guilty as charged—I’ve been there!) But here’s the truth: you can’t be them, and you shouldn’t try. Your audience doesn’t want a carbon copy of someone else—they want you.

Take inspiration, sure. But stay true to your own voice. Whether you’re introverted and thoughtful or extroverted and bubbly, lean into your natural strengths. Authenticity shines brighter than perfection.

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4. Define Your Content Pillars

If you’re wondering how to consistently show up with meaningful content, defining your content pillars is key. These are the main themes you’ll focus on that align with your mission and resonate with your audience.

For example, my pillars are:

• SEO Strategies: Practical tips for ranking content without relying on ads.
• Website Design: Helping entrepreneurs create stunning, user-friendly sites.
• Podcast Coaching: Guiding creatives to share their stories through podcasts.

What are your pillars? Think about what topics you’re passionate about and what your audience needs most.

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5. Find Your Unique Style

Your voice isn’t just what you say—it’s how you say it. Some creators are polished and professional, while others are casual and conversational. Neither is better—it’s all about what feels right for you.

For example, I keep things upbeat and conversational because that’s how I connect best. My goal is to empower and inspire while keeping it real. Maybe your style is more educational, or maybe you’re all about storytelling. Whatever it is, own it!

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6. Create Content with Purpose

Every piece of content you create should align with your why, serve your audience, and reflect your personality. Before hitting “publish,” ask yourself:

• Does this content solve a problem for my audience?
• Does it align with my mission?
• Does it feel authentic to me?

If the answer to all three is yes, you’re on the right track.

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7. Stay Consistent, Not Perfect

Here’s a little secret about your unique voice: your audience isn’t looking for perfection. They’re looking for consistency and authenticity. It’s better to show up imperfectly than not at all.

Some of my best-performing content wasn’t polished—it was real and raw. Don’t let fear of imperfection hold you back.

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8. Evolve and Grow

Your unique voice will evolve over time, and that’s okay. As you grow, your content and message will grow with you. Embrace the journey and keep refining your voice. It’s all part of becoming the creator you’re meant to be.

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9. Learn from Others, But Stay True to Yourself

I’ve learned so much from creators I admire, like Amy Porterfield and Leslie Samuel. Their warmth, humor, and practical insights inspire me. But here’s the thing—I can’t be them, and I don’t need to be. Neither do you. Take what inspires you, and adapt it to your own voice.

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10. Infuse Your Passion

Lastly, don’t forget to infuse your content with your passions. Whether it’s a personal story, a unique perspective, or a creative twist, let your passion shine. Your enthusiasm is contagious, and it’s what will keep your audience coming back.

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Final Thoughts: Be Bold, Be You

Finding your unique voice as a content creator isn’t about reinventing the wheel—it’s about being authentically you. Know your why, understand your audience, embrace your personality, and create content with purpose. Most importantly, don’t be afraid to show up as yourself. There’s no one else who can do what you do in the way you do it.

So, my friends, go out there and create boldly. The world needs your voice!